Simca Advertising

Simca Advertising

LISTED

IPO Date: 8 May - 12 May 2026

Listing Date: 15 May 2026

Price Range

Rs.174 - Rs.183

Issue Size

58 Cr

Min Investment

₹2,08,800

2 lots minimum (SEBI rule for SME)

Min Application

1200 Shares

600 per lot × 2

View IPO Document

Schedule of Simca Advertising

  1. Issue open date

    8 May 2026

  2. Issue close date

    12 May 2026

  3. UPI mandate deadline

    12 May 2026 (5 PM)

  4. Allotment finalization

    13 May 2026

  5. Share credit

    14 May 2026

  6. Listing date

    15 May 2026

  7. Mandate end date

    27 May 2026

Issue size

Funds Raised in the IPOAmount
Overall58 Cr
Fresh Issue58.04 Cr
Offer for Sale0 Cr

Allotment DetailsNew

Allotment TimelineDetails
Allotment Date13 May 2026
Allotment Link{Link}

Grey Market Premium

New

Grey Market Premium (GMP) is the premium at which the shares are traded in the grey market. It gives a fair idea about the listing price of the IPO shares. The GMP can be positive or negative based on the demand and supply of the shares in the grey market.

DateIPO PriceGMPEst. Listing Price
15 May 2026Latest₹183₹2₹185(+1.09%)
14 May 2026₹183₹3₹186(+1.67%)
13 May 2026₹183₹8₹191(+4.37%)
12 May 2026₹183₹35₹218(+19.13%)
11 May 2026₹183₹21₹204(+11.48%)
10 May 2026₹183₹0₹183(0%)
9 May 2026₹183₹11₹194(+6.01%)
7 May 2026₹183₹0₹183(0%)
6 May 2026₹183₹0₹183(0%)
5 May 2026₹183₹0₹183(0%)
4 May 2026₹183₹0₹183(0%)

Performance Simca Advertising

Issue PriceListing GainCurrent Market PriceP/L
Rs.174 - Rs.183₹ 156 (-14.75%) ₹ 490167.76%

About Simca Advertising

Simca Advertising Limited is a provider of advertising services, with a focus on out-of-home (OOH) media. The company offers a range of advertising formats in public spaces, including hoardings, gantries, bus panels, bus shelters, kiosks, utilities, and vinyl signage, along with digital out-of-home (DOOH) displays and event-based campaigns. It provides end-to-end campaign execution services, including media planning, location selection, and advertisement display across public spaces. The company operates a portfolio of over 100 OOH media assets, including static and digital displays, primarily located across high-traffic areas in Mumbai. These assets are operated through lease or sub-lease arrangements from promoters and third parties. Simca Advertising primarily operates in Mumbai and Maharashtra, serving clients across sectors such as real estate, entertainment, fashion, insurance, advertising agencies, and government organisations. Use of proceeds: This is a fresh issue of shares. Therefore, the net proceeds from the fresh issue will go to the company. They will be utilised for the following purposes: Purchase and installation of light-emitting diode (LED) screens — Rs 12.72 crore Funding for strategic collaboration with Capital World Media Services Private Limited (CWM) for monetisation of 20 LED digital advertising screens — Rs 5 crore Incremental working capital requirements — Rs 23.5 crore General corporate purposes

Founded in2022
Managing directorMr Fahim Batliwala
Parent organization

Financial Overview

Strengths

5
  1. 1

    Operates a network of over 100 media assets in high-traffic locations in Mumbai.

  2. 2

    Offers a wide range of OOH formats, including billboards, transit media, and digital screens.

  3. 3

    Provides integrated services combining advertising and real estate solutions.

  4. 4

    Delivers end-to-end campaign management from planning to execution.

  5. 5

    Uses digital and data-driven advertising for targeted and flexible campaigns.

Risks

5
  1. 1

    Business depends heavily on the OOH advertising industry and its growth trends.

  2. 2

    Failure to adopt new technologies may reduce competitiveness and market share.

  3. 3

    Ongoing tax-related proceedings involving the promoter may impact the company.

  4. 4

    Revenue depends on the utilisation of advertising inventory and campaign demand.

  5. 5

    Operations rely on third parties for site leasing, fabrication, and maintenance services.

Subscription Figures

CategorySubscription (No. of times)
Qualified Institutional Buyers (QIBs)1.49
Non-Institutional Investors (NIIs)0.87
Retail Individual Investors (RIIs)0.22
EmployeeN/A
Total0.61